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June 16, 2016 dlgAdmin

The continuous demand for hospitality projects within the region and upcoming Expo 2020 in Dubai has seen the Draw Link Group expand with exciting new projects in both the UAE and Tunisia. Draw Link is thrilled to be orchestrating the execution of the Rosemont Hotel and Residence and actively involved in the concept and planning of its brand new Sky Lobby, Sky Pool, and Artificial Beach along with creating the world’s First Indoor Rainforest. As well Draw Link adds to its growing portfolio with the design and execution of the Courtyard by Marriott Hotel in Business Bay.

Draw Link is headed up by Daousser Chennoufi, who comments ‘This continued regional expansion is a direct result of the direction the industry is taking, creating new unique extraordinary projects and developing new innovative ideas and putting them into reality’.

In addition to Dubai, Draw Link has a strong presence in Tunisia’s hospitality market and is one of the leading interior design companies in the region bringing local hotels up to international hotel standards. They have a number of projects under construction including Radisson Beach Resort & Spa, Radisson Blue, Sky Gardens Residences, Babylon Gardens Residences, La Brise de Gammarth Residence and The Hilton Djerba.  Draw Link expects to complete these projects in 2018.

The first half of 2016, brings an exciting partnership with the leading Chinese supplier Novasurface who are experts in contemporary materials including quartz and solid surface material, which will aid in the conception of a stronger design aesthetic in the Draw Link Group’s future projects. (


May 2, 2016 dlgAdmin

Designers are beginning to embrace the unlimited possibilities 3D printing can offer, which is primarily creating solid objects based on digitally mapped designs. In other words, 3D printing allows a designer to draw any object, which will then be put into reality by a computer. Forms that would be impossible to make using traditional methods are now feasible.

The USA, Singapore and the Netherlands seem to be the leaders in the 3D printing world, with an entirely printed house in nylon currently under construction in Amsterdam.
It is unlikely that we will be printing our own houses in the near future; we may however be able to print significant elements of them. It will be possible to produce the “impossible” objects, with no obstacles, such as gravity, forces etc., so fully customized on-demand options will be possible to realize.

What are the benefits of such a trend? 3D printing in the construction industry has major benefits which include the elimination of wasted materials due to production upon demand and the removal of transport costs, as designs will be able to be printed locally. This has both financial and environmental benefits. Besides this technology is developing further, therefore it will become less time consuming and costly to 3D print than mass produce items using molds.

3D printing has been widely used so far for creating product samples, large scale models like urban architectural lay out, while creating presentations for the clients prior to design execution.

3D printers are now available on a personal and domestic scale, with retailers such as Amazon selling them online. Nevertheless, it is too early to understand how we are going to engage with this technology on a daily level. It is safe to assume that this technology will help to create new industries and new jobs, ones which we cannot yet imagine. I believe in the future more and more often we will see the examples of innovative design where one-of-a-kind items will be imitated to a perfect scale and detail.

Even though the limitations of 3D printing are currently due to the lack of materials that can be manipulated (for now it is plastic, resin and metal), this technology will be developing very fast. Singapore has made 3D printing a major priority and has numerous centers dedicated to the technology. They are attempting to construct a 3D printed high-rise building, one storey at a time. On a smaller scale, a good example can be binary furniture by Cohda, famous for their tables of a “flowing liquid” shape.


March 30, 2016 dlgAdmin

Creativity thrives best when constrained. Tight boundaries shape and focus problems and allow us to see the challenges to overcome. It may sound contradictory, but limits can actually boost creative thinking. Small spaces are therefore the perfect setting for designers to demonstrate their originality and expertise when it comes to planning.

The majority of advice about small space design seems to work on the assumption that in order to create the illusion of a larger space, we are prepared to sacrifice style and personality. There are in fact various ways in which one can live large within the limitations of a tight floor plan:

1) Change your way of thinking about scale. Do not assume that small spaces require small furniture. Consider your basic human functions (eating-sleeping-relaxing) and create a space that caters to your own lifestyle. How we feel in a space is the most important factor.

2) Allow for custom built-in architectural details. Beds, desks, lounge seating and tables can all be designed to be folded away making a space more versatile.

3) Fight against clutter. Small spaces necessitate excellent editing skills, forcing us to keep what is necessary and having an assigned space for everything, whether on display or concealed.

4) Going minimal is not always the best solution. Personal belongings such as books, framed photographs, items from travels and objects d’art are what give any space its individuality. Clearly assigning where each is to be located allows for an uncluttered display.

5) Maximize the use of vertical space for storage and the display of your favourite items. Drawing the eye upwards will create an illusion in your favour.

6) Play with the ceiling heights to create different zones. Lowered ceilings are good for creating cozy areas, whereas high ceilings are best for a spacious and airy feeling.

7) Tie it all together. In small spaces the living room may also need to function as the home office and/or the dining space. In order to keep a cohesive look, ensure that the overall color palette and style is unified. Trying to distinguish these functions stylistically in a small space tends to look confused and disordered.

This post was written by Maria Economides, Senior FF&E Interior Designer, Draw Link Group

March 7, 2016 dlgAdmin

By talking about yearly trends in architecture we in a way downgrade architecture to the category of fashion. As architects, do we really want to position ourselves within the category of consumer goods influenced by often subjectively appointed trend setters, and accept that architecture is influenced by the so called season trends? Or we would rather approach architecture as an art, which has developed through centuries?

This way or another, there are elements that we can consider trends in architecture (or rather in interior design) which will be outdated in a couple of years; but there are as well some other features that we can identify as “new concepts”, which are here to stay. The last ones are usually wrongly perceived as “trends”, as they rather represent a product measured by deep understanding of the past, and the evolution of architecture, forming a better approach to the world and the society we live in.  as an example, mint blue will be gone in a couple of years or even sooner, while sustainable design will be a part of the architecture DNA from now onward.

“Every great architect is — necessarily — a great poet. He must be a great original interpreter of his time, his day, his age.” Frank Lloyd Wright

Trends that interior design is influenced now by are:

  • Metallic, bronze, rose, gold elements
  • Nature motives in fabrics and wallpaper
  • Geometrical shapes
  • 70” and 80” furniture items
  • Mix of textures in concrete, marble, wood
  • Blue as the key color

Where the architecture is heading to?

  • More vertical cities
  • Sustainable design
  • New technologies in construction of 3D printed interiors
  • Organic shapes, impossible shapes, moving shapes, rotating buildings, curves, new materials.

This post was written by Francisco J. Lopez Cordoba, Chief Architect, Draw Link Group